Radford University Athletics has agreed to continue its partnership with Nike and BSN SPORTS, the nation’s largest direct distributor of sporting goods to school and league markets and a division of Varsity Brands, to provide Nike athletic gear for each of the Highlanders’ 16 varsity programs.
“We are excited to extend our already strong relationship with industry leaders Nike and BSN Sports,” said Deputy Athletics Director Cory Durand. “This partnership will continue to provide our student-athletes and coaches with the best apparel and equipment in the sports industry, while also aligning our brand with the worldwide leader in sports apparel and equipment.”
Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to Radford Athletics while outfitting the university’s athletes, coaches, and staff in premier Nike product selection.
“This agreement between Radford University, BSN SPORTS and NIKE, Inc. will add tremendous value and dedicated support to the experience of the coaches, student athletes and administrators involved with Radford University Athletics,” Bill Stote, Sr., Vice President of BSN SPORTS Collegiate Select Program. “Our team will provide the Highlander coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing Radford University’s prominent athletic brand and fan base.”
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, visit http://about.nike.com/en/newsroom and follow @NIKE.
Radford University Athletics