The Virginia Hospital and Healthcare Association (VHHA) is giving away a limited number of blue cloth masks bearing the slogan “I (Heart) Virginia Hospitals in an effort to promote behaviors including mask wearing in public, social distancing and regular hand washing.
On its social media channels, VHHA has posted COVID-19 related videos and content that encourages platform users to share the videos to their timelines and engage with the content to become eligible to receive a free face mask.
One video promotes the importance of public mask wearing, social distancing and regular hand washing. Another video is a recent public service announcement airing on television stations across the commonwealth encouraging Virginians to seek out needed medical care that may have been postponed or delayed earlier this year due to the pandemic.
“This spring, Virginians joined together in adopting new behaviors to help keep each other safe and flatten the coronavirus curve,” said VHHA President and CEO Sean T. Connaughton.
“While those efforts have worked, COVID-19 remains a serious public health concern and new infection cases and hospitalization numbers have risen in recent weeks. So it is important for people to remain vigilant about common sense safety precautions such as wearing face coverings in public. To help spread that message, we have initiated this limited-time face mask giveaway promotion.”
The Virginia Hospital and Healthcare Association is an alliance of 110 hospitals and 26 health delivery systems that develops and advocates for sound health-care policy in the commonwealth. Its mission is to achieve excellence in both health care and health. Its vision is through the power of collaboration to be recognized as a driving force behind making Virginia the healthiest state in the nation.
