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Home Local Stories

United Way holiday assistance program a success

January 18, 2017
in Local Stories
Reading Time: 2 mins read
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United Way of Montgomery, Radford and Floyd’s annual Toys from the Heart program was a huge success thanks to the generosity of donors throughout the New River Valley.

With the help of several local businesses and nonprofits this year, United Way helped 199 families receive assistance this holiday season. 405 children received toys through our Toys from the Heart program, and 750 people enjoyed a Christmas meal that included a turkey or ham with the assistance of the Holiday Meal Box program.

Toys from the Heart is an emergency Christmas assistance program that serves families with children under the age of 18. The program ensures that families experiencing financial difficulties receive assistance during the winter holidays.

Upon approval, families are able to shop for toys, sports equipment, school supplies, and personal items for their children. The program also offers families a live Christmas tree and a dinner box that includes all the holiday essentials, including a turkey or ham!

Marcela Jara, Programs Coordinator at United Way of Montgomery, Radford and Floyd, expressed her gratitude for the program, “We sincerely appreciate each person who contributed. This program is about so much more than toys. It’s about a mother’s relief in knowing her community cares about her and her family when she has experienced a stressful and hard year. It’s about the feeling of knowing you are helping someone else. It’s about a child being able to enjoy Christmas and not be worried because they see their parents upset. It’s about the true meaning of the holiday season and making a difference.”

Toys from the Heart is a collaborative effort of several local nonprofits.

New River Community Action and United Way conducted eligibility screenings throughout the NRV while Knights of Columbus maintained donated items and coordinated shopping efforts for participants.

United Way of Montgomery, Radford and Floyd is extremely thankful for everyone who participated in this program; the Knights of Columbus, Toys for Tots, New River Community Action, Belmont Christian Church, local businesses, churches and community members that dropped off generous donations. Thank you for your generosity and making a difference in our community!

— Submitted by Rachel Pearson

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