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Home Local Stories

Survey: 1 in 3 Virginia men admit they wait until Christmas Eve to buy their partner’s presents

December 20, 2022
in Local Stories, Local Stories
Reading Time: 2 mins read
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Submitted by Sara Conway of CouponBirds

According to a survey by the research company CouponBirds, 54% of Virgina men admit they wait until Christmas Eve to buy their partner’s presents. Over half say that buying thatChristmas gift causes anxiety.

Over half say they self-gift at Christmas. 1 in 3 admit they have secretly re-sold a gift their partner gave them for Christmas.

High inflation means 52% say they will be spending less on their partner this Christmas. 

When it comes to Christmas, there are three types of people:

  1. Those who did all their gift shopping months ago, have stocked the freezer with everything they need for the main meal, and, as the frantic run up to the big day continues apace, can smugly congratulate themselves they don’t need to panic about anything. 
  2. In the middle are those who don’t give it much thought until well after Thanksgiving, but who then get their act together and head to the stores before things get too crazy busy. 
  3. And then there’s the other extreme: Those who are either so disorganized, forgetful, or, let’s admit it, lazy, that they leave everything until the last minute.

They walk among us, but how many are there? Smart coupon, promo codes, and deal finder CouponBirds decided to find out and surveyed 3,150 respondents to find out just how many people wait until Christmas Eve to buy their partners a gift for the next day. And, perhaps shockingly, they found that almost one-third of men in Virginia (32%, or extrapolated to over 496k men) wait until Christmas Eve to complete their purchases of gifts for their partners. On the other hand, 8% percent of women were guilty of the same festive panic buy.

Twenty-four percent of couples say they keep a mental note of how much their partner spends on them at Christmas compared to how much they spent on their partner. This sounds a little bit joyless – after all, it should be a gift from the heart, not a gift of equal value – but at least if the partner regularly spends under $30 on you when the other half is splashing out several times that, spending habits can be amended accordingly. And couples say they spend on average of $141 on their partner at Christmas, which sounds like a decent amount, enough for something they’ll hopefully appreciate. A thrifty one-third do say they will delay their partner’s Christmas gift shopping until the post-holiday sales start.

Finally, high inflation means 52% say they will be spending less on their partner this Christmas. 

“You don’t need to spend a lot to make your partner feel treasured. Sometimes it really is the little things that count” says Tricia Smith of CouponBirds.

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