The Radford University Athletics department, in conjunction with the Radford University Alumni Association, announced today the release of vintage inspired logos for new merchandise in 2018.
The promotion of the new line coincides with the upcoming Radford University homecoming celebration.
The “Rowdy Red Heritage Collection” is a vintage-inspired merchandise program that pays homage to the University’s heritage through fashion-forward apparel and non-apparel products.
In an effort to meet fan demand, Radford Athletics has created three vintage logos to incorporate into the Rowdy Red Heritage Collection.
Rowdy Red – the original mascot of Radford University who made his debut on December 9, 1981 during the opening dedication of the Dedmon Center. Rowdy stayed in existence until the mid-90’s when the first Highlander mascot suit was released.
Script Highlanders – logo used on the men’s basketball jerseys during the 1984-85 season when they first competed as an active member in NCAA Division I.
Flying Radford Pennant – a mark that represents heritage and school spirit.
The creation of the new Rowdy Red Heritage Collection was developed by Pennsylvania-based Joe Bosack & Co., a national brand identity firm who also created the current Radford Athletic brand that was released in October 2016.