Pulaski County government and the Pulaski Area Chamber of Commerce would like to see Radford University graduates live and work in the area. So, last week, they entered into a sponsorship of RU athletics that is a little out of the ordinary. Signage and promotions will boost Pulaski at athletic events across the spectrum beginning this fall, as the locality is now officially “Highlander Country.”
Pulaski County Administrator Jonathan Sweet said RU is an enormous economic engine with a robust talent pipeline and, through this agreement, the county wishes to better optimize the array of opportunities RU has to offer.
“Thus, Pulaski County, through the chamber of commerce and the Economic Development Authority (EDA) is partnering with RU to strategically market to their students, faculty, staff and alumni the great place that Pulaski County is to work, visit, play, invest and, ultimately, to live and raise a family,” he said late last week.
The exact amount of the sponsorship was not announced, but Sweet was quick to point out that no tax dollars are being used in the agreement.
“I sincerely hope this partnership with RU (athletics) leads to new and creative opportunities for commerce, business and education collaborations that will benefit the county, our business community and our citizens,” he concluded.