According to the Radford Tourism & Cultural Arts Commission, a new attraction has been installed in downtown Radford: oversized L-O-V-E letters.
The display is at 1100 E. Main Street at the intersection of East Main and Virginia streets in what was formerly called the Farmers Market lot. The classic white acrylic letters feature the Radford logo inside the “O.” According to the commission, the letters will be customized throughout the year to feature holidays and special events happening in Radford.
The bright white letters stand out against the ghost ad mural that is so well known and recognized in downtown Radford. A commission news release says the best picture can be taken by standing on the sidewalk to the east of the letters. A short wall in front of the letters allows for friends and family to easily be included in the photo.
The iconic Radford clock borders the photo to the right, and the mural in the background pays tribute to the many artistic offerings found in Radford from the Radford University College of Visual and Performing Arts Series to the public art program that has been featured over the past several years and the local artisans and crafters that call Radford home.
The Virginia is for Lovers ad campaign is over 50 years old and is ranked as one of the most successful tourism campaigns of all time. The folks at Virginia Tourism have encouraged localities, businesses, and attractions to “share the love” and install their own LOVE works in their communities. As of now, there are over 200 works in the state, and many people plan trips around visiting the LOVE works and getting that perfect picture. For all of the works in the state, check out Virginia.org.
The Radford Info & Welcome Center is now open in its new location at 701A W. Main St. and has information about attractions and local places to eat, shop, and stay while in Radford. The welcome center has Radford logo souvenirs and merchandise. Its current operating hours are Tuesday through Thursday from 10 a.m. until 2 p.m. The center can be reached at Info@VisitRadford.com for additional information.