RADFORD – Food City is kicking off their two annual hunger campaigns at all locations, including the store in Radford.
The first campaign, the Race Against Hunger, raises a substantial amount of money for local hunger relief organizations each year.
“Hunger is a serious problem throughout our region and our Race Against Hunger program provides vital support to numerous hunger relief organizations throughout our market area,” said Steven C. Smith, Food City’s president and chief executive officer.
This year’s Race Against Hunger program begins today, Wednesday, Nov. 2, and continues through Nov. 29. Food City customers are invited to make a $1, $3, or $5 contribution as they check out or round up their order total to the next dollar amount with 100% of the proceeds raised benefiting local hunger relief organizations. Approximately four meals are provided for every dollar donated.
Customers who contribute using their ValuCard will be electronically entered to win their choice of a season race package at Bristol Motor Speedway or a $2,500 contribution made to the charity of their choice.
“Millions of Americans need food assistance each year,” said Kevin Stafford, Food City vice president of marketing. “Food City’s Race Against Hunger program is one way we can help those in need right here in our own community.”
“Thanks to the support of our loyal customers and associates, last year’s program raised over $597,700 and we hope to raise even more this year to benefit our friends and neighbors in need,” said Smith.
Food City is also kicking off their fifth annual Friends & Pets in Need Holiday Food Drive today, Wednesday, Nov. 2.
“Food City is proud to host a number of hunger relief programs throughout the year, including our Friends & Pets in Need Holiday Food Drive,” said Smith. “The drive will benefit local hunger relief organizations and animal shelters throughout our area at a critical time.”
Through Dec. 31, specially marked bags containing non-perishable food items, as well as bags containing pet food products will be available for purchase for $15 (plus tax) at all area Food City locations. Customers wishing to purchase the bags may deposit them in the collection bins located at the front of the store. All of the products collected will benefit local hunger relief organizations and animal shelters throughout the region.
“Millions of Americans and animals need food assistance each year. The Food City Friends & Pets in Need Holiday Food Drive is another way we can help those in need right here in our own area,” said Stafford.
“Food City’s ongoing hunger relief initiatives have been a tremendous success and we are hoping to set a new record with this year’s drive to help our neighbors and furry friends in need,” said Smith.
Staff Report
