The designation of October as Virginia Pumpkin Month provides an opportunity to recognize how the commonwealth annually ranks in the top 10 states for pumpkin production.
Most commercial pumpkin growing happens in Southwest Virginia, though pumpkin growers can be found statewide, harvesting 4,700 acres of pumpkins last year for a value of $14.7 million, according to the U.S. Department of Agriculture’s National Agricultural Statistics Service.
Plant pathologist and Virginia Cooperative Extension specialist Steve Rideout shared his insights by answering questions about what makes what makes the commonwealth prime ground for pumpkin crops.
How has Virginia established itself as a leader in pumpkin production?
“Virginia pumpkins have a reputation for being quality fruits. Even in surrounding states, you will see advertising for Virginia pumpkins occasionally. I think the Virginia Pumpkin Growers Association and the Virginia Department of Agriculture and Consumer Services have done a terrific job of branding and promotion.”
Are there specific agricultural factors that aid pumpkin growing in Virginia?
“Pumpkins grow best in areas where nighttime summer temperatures are less than 72 degrees Fahrenheit. Given higher elevations, Southwest Virginia in particular has an advantage in this regard. This, coupled with increased pest pressure, makes it more difficult to grow pumpkins in the more southern states.”
Does the industry see a spike in sales as Halloween approaches?
“For Virginia, Halloween is the market. Wholesale shipments will start just prior to Labor Day with more pick-your-own, local stand sales starting a bit later in September. Sales, demand, and prices will start to fade just prior to Halloween in most years, since most that want pumpkins will have already purchased them. There are some residual sales of specialty pumpkins and gourds for Thanksgiving decorations, but this is minimal.”
How does Virginia Tech support the Virginia pumpkin industry?
“Virginia Tech researchers and Virginia Cooperative Extension agents have put a lot of effort into supporting the pumpkin industry. In addition to an annual Virginia Pumpkin Growers Association meeting in January, we have numerous field days annually that are well attended — with visitors even coming from out of state.”
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