Radford University Athletics has announced a department-wide partnership with INFLCR, which educates and prepares staff and student-athletes for new opportunities and guidelines resulting from the Name, Image, and Likeness (NIL) legislation that went into effect July 1.
INFLCR provides the leading content and compliance software platform for college athletic programs. Radford University’s comprehensive partnership utilizes all facets of the INFLCR platform and will help student-athletes grow their personal brands and maximize Name, Image & Likeness opportunities.
“We are excited to partner with INFLCR to help our student-athletes build their personal brands and to also help educate and support the new era of Name, Image and Likeness (NIL) in college athletics,” said Deputy Athletics Director Cory Durand. “We look forward to sharing our student-athletes’ individual stories as we continue to expand our digital strategies for Radford Athletics.”
INFLCR provides college athletic departments with the content delivery and compliance platform to assist NCAA athletics programs in the management and monitoring of student-athlete Name, Image, and Likeness activities. INFLCR’s verified suite of products ensures student-athletes are provided the tools, content, and financial literacy to participate in upcoming opportunities from NIL legislation.
“Our partnership with INFLCR will make a significant impact for us,” said RU Associate Athletics Director for Compliance Malinda Tasler. “Providing education and resources for our student-athletes to ensure that we are compliant will be crucial as we move forward as a department.”
Athletic programs are adopting this approach to educate and prepare staff and student-athletes for new opportunities and complexities from upcoming NIL legislation, aiming to ultimately provide best-case scenarios for student-athletes who will soon look to participate in monetization activities from their NIL.
INFLCR will play a large part in Radford’s overall student-athlete development plan to be rolled out over the course of the 2021-22 academic year.
