Heather Bell
RADFORD – Two privately-owned movie theaters in Radford have merged.
According to Radford Theater owner Paul Pallante, The Radford Theatre, located on East Main Street in downtown Radford, and Scarrette’s Plaza Cinema, located in Fairlawn, “have joined forces to bring the best of movie–going entertainment to Radford and beyond.”
“ The merger will mean more blockbuster movies will be available to Radford cinema fans, along with lots of special extras such as green screen photos, live character appearances, bands, prizes, and more,”said Pallante on Tuesday. “Both theaters will remain open, and prices on tickets and concessions will stay family friendly and affordable.”
Shad Scarrette, son of Plaza Cinema owner Dave Scarrette and a longtime cinema professional in his own right, will become the primary owner of the Radford Theatre along with his wife Bre Scarrette. Pallante says he will continue to maintain a role in the theaters, “helping to plan special pre-movie events and provide the extras that Radford Theatre has become known for.”
“We are excited and committed to bringing folks the same movie going experiences they have come to enjoy at The Radford Theatre,” says Shad Scarette. “This is where movies come to life”.
“To keep the local cinema experience alive and vital, independent movie theaters need to stick together,” said Pallante. “The Scarrette’s are great people, and have some wonderful plans for enhancing the Radford Theatre experience. I can’t wait to see what the two theaters can accomplish by teaming up to bring even more movie magic to both locations.”
Information on upcoming movies and events can be found on both theaters’ websites at www.Radfordtheatre.com, and www.scarrettesplazacinema.com.
