Hotel hosts competition to find new ways to showcase the region
RADFORD – The Highlander Hotel Radford is seeking partnership proposals from local businesses that offer products and experiences that could help connect the hotel’s diverse and celebrated guests to the region’s unique experiences and special offerings.
The new flagship property, which overlooks Radford University’s campus, is calling on local outdoor adventure outfitters, craft food and beverage makers, spas and wellness centers, florists, specialty gift shops, and more. They are asking businesses to offer creative ideas for unique partnerships that will showcase the region and encourage guests to stay and play longer.
“Perhaps your business can offer bike rentals and local trail maps that will pair nicely with a highlander picnic basket, locally made chocolates, flowers, or wine that can be placed in guest rooms for romantic getaway packages, or maybe your spa offers mobile services that can be brought to our guest suites for extra special mother daughter escapes. We want to offer local honey and all kinds of other unexpected surprises, but we expect the best ideas are ones we haven’t even thought of yet,” General Manager Rachel Pegues said. “Part of serving as ambassador property for the region is the flexibility to get creative. We know this area has many outstanding regional businesses, our new neighbors, and we believe they can help us take service to the next level. We can’t wait to see what wonderful ideas everyone offers up.”
The Highlander Hotel Radford initiative is part of an ongoing commitment to supporting local business, showcasing all the region has to offer, and supporting the greater economic development goals of the region.
Local and small businesses are encouraged to submit a one-page form that describes their product or services, standard pricing, and ideas for potential partnerships. As available, photos are also highly encouraged. In addition to the potential for a new business partnership, all entrants will be entered into a raffle for a chance to win dinner for two and a free night’s stay at the new property. Entries can be made at http://thehighlander.eddyalexander.com/.
