The Big South Conference, in conjunction with its official basketball championship logo reveal, announced Sunday that Hercules Tires, a wholly-owned subsidiary of American Tire Distributors and one of the largest independent suppliers of tires in North America, has extended its title sponsorship of the conference’s basketball championships for two years.
The agreement continues a partnership that began in 2020. The 2022 and 2023 Hercules Tires Big South Men’s and Women’s Basketball Championships will be held in Charlotte, N.C.
The 2022 Hercules Tires Big South Men’s and Women’s Basketball Championships will be played at historic Bojangles Coliseum for the first time, and the facility marks the league’s first neutral site for its marquee basketball events since 2003 and just the fifth time overall in the conference’s 38-year history.
The multi-year extension marks one of the largest sponsorships in Big South history. In addition to the title sponsorship, Hercules Tires will continue to have an integrated marketing presence, allowing the brand to have ongoing connections with Big South alumni, fans, students, and employees at all conference championship events. Hercules Tires will also return as the title sponsor of the annual Big South Basketball Campus Tour.
“We’re excited to continue the partnership we’ve enjoyed with the Big South Conference which continues to prove itself as a leader in college athletics,” said Josh Simpson, Senior Vice President of Hercules Tires. “Our sponsorship entitlements continue to allow us to strengthen our brand recognition with students, athletes, and the loyal fan base of the conference in some of our key markets.”
“Hercules Tires has been a wonderful partner for the Big South Conference, and we are thrilled that they are back as the title sponsor of our basketball championships,” said Big South Commissioner Kyle Kallander. “Tipping off for the first time in Charlotte in March, the Hercules Tires Big South Conference Basketball Championships will be an outstanding experience for our student-athletes and fans, largely due to Hercules Tires support. Welcome back, Hercules Tires.”
The 2022 Hercules Tires Big South Basketball Championships are scheduled for March 1-6 and will feature four games a day leading up to Championship Sunday on March 6. The women’s tournament will begin Tuesday, March 1, with first-round games while the men’s event begins Wednesday, March 2 with first-round contests. The women’s quarterfinals are Thursday, March 3, followed by the men’s quarterfinals on Friday, March 4.
Each championship semifinal round will be Saturday, March 5, with both championship contests set for Sunday, March 6. The official 2022 Hercules Tires Big South Basketball Championship brackets, as well as ticket information, will be released at a later date.
Founded in 1983, the Big South Conference is currently composed of 12 member institutions: Campbell University, Charleston Southern University, Gardner-Webb University, Hampton University, High Point University, North Carolina A&T State University, Longwood University, Presbyterian College, Radford University, UNC Asheville, USC Upstate, and Winthrop University.
