The Radford Coffee Company’s new roastery is the recipient of a POP! (Paint, Optimize, and Plant) matching grant. Radford POP! is a new matching grant program, the purpose of which is to encourage local business and commercial property owners to put money into new awnings, painting and other enhancements by offering to match the dollars spent. Created by the Radford Economic Development Authority, sponsored by First NRV Federal Credit Union, and in partnership with community organization GO! Radford, Radford POP! wants to give business owners a well-earned boost towards putting their best foot forward.